It’s amazing how iTunes became so popular in 21 different countries that it had reached close to one billion downloads already. As Apple approach their one billionth purchased download, they have launched a countdown webpage to celebrate the event. Apple had also opened a contest starting from the 950,100,000th download. An iPod nano and iTunes Music Card will be awarded to user for the 100,000th song downloaded. The grand prize includes 20-inch iMac, 10 60GB Video iPods (5 white, 5 black) and $10,000 worth of iTunes downloads. In order to grab the grand prize the user must be able to purchase the one billionth song. In addition, Apple will create a scholarship in the name of the Grand Prize winner to a world renowned music institution.
Unfortunately the contest is only open to iTunes music store enabled countries. 
Links:
iTunes
iTunes Music Store One Billion Songs Countdown
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